Hanneke is responsible for leading the sustainability agenda of IKEA in the Netherlands. This entails motivating Dutch consumers to make more sustainable choices in their life at home, realizing the IKEA climate goals, leading the transformation to circular business models as well as ensuring social impact through the IKEA business. She is educated in organizational psychology, and is passionate about creating positive change on system, organizational and individual level. Previously, she worked as a business consultant, supporting leading global brands in people and organization strategies. Hanneke was shortlisted as Sustainability Manager of the year from 2021 to 2023 (MVO Manager van het Jaar) and nominated as one of the 100 most influential young sustainability leaders in the Netherlands (Duurzame Jonge 100) in 2019.