Dr. Adrian de Groot Ruiz is executive director of Impact Institute and co-founder and director of True Price. Previously, he was a university lecturer in Finance at the Radboud University in Nijmegen. De Groot Ruiz is a member of World connectors and an alumnus of Global Shapers Amsterdam. He is co-founder of the SDG Charter Foundation, a multi-stakeholder initiative to promote the SDGs in the Netherlands. He has founded several organisations focused on sustainable development, both nationally and internationally. His PhD research focused on behavioural game theory and was awarded cum laude at the University of Amsterdam. He has published several articles in renowned academic economic journals and is a much sought-after public speaker.